Helping the Empire Canning Company to develop a full range of canning solutions, from concept through design, sourcing and supply.

Situation:

The North American canning market is dominated long-term by a couple of major multi-national glass jar suppliers. The parent company of Empire Canning, itself has been a major supplier of food, ingredients and packaging to the retail sector in North America for over 75 years. Through their knowledge of the North American market and close relationship with major US retail customers they determined a need for more competition in the offering of glass canning jars which they felt was lacking price competition and variety of choice for U.S. retailers. Whilst thoroughly understanding the marketplace, they lacked the knowledge of glass jar manufacturing and knowledge of a qualified manufacturing/supply solution. They required the necessary outside expertise to assist them not only in establishing a low cost sourcing solution for their canning products, but also expertise in the development of appropriate packaging to meet both functional product requirements and local regulatory requirements as well as brand image. They engaged Infinite Sum to deliver their expectations

Approach:

Due to Infinite Sum having many years of experience managing hands-on the production of glass jar factories on behalf of our clients in China, we were able to install a dedicated team to work with Empire Canning within a relatively short space of time. The Infinite Sum project team worked closely with Empire Canning management and product team in North America over a period of several months to design and scope out the glass jar requirements, the lid requirements, and the packaging design requirements for the expanded Empire Canning offering. Infinite Sum also selected the most appropriate China glass factory to participate in the final designs. Once all designs were complete, the primary project responsibility transferred to infinite Sum supplier management group to make the concept and designs real. Infinite Sum managed the development of the manufacturing process and integration of the selected suppliers into Empire Canning North American supply chain, and are responsible ongoing for the on-going management of the suppliers and international logistics on behalf of Empire Canning.

Results:

The design, manufacture and ongoing delivery of a new canning jar brand into the North American market in 2015 which provided jars ranging from 6oz – 32oz in sizes, that delivers more choice and price competitiveness to end customers.